NHL - Cause Marketing Internship

This position is responsible for assisting all initiatives pertaining to Cause Marketing at the League and at the Club level. The Cause Marketing intern will support League-wide grassroots programming that is strategically focused to increase youth participation in hockey, including central marketing platforms as well as community and health efforts.

This position reports to the Senior Manager of Community Relations and the Manager of Cause Marketing.

ESSENTIAL DUTIES & RESPONSIBILITIES:

The position of Intern, Cause Marketing is responsible for but not limited to:

•Review all external CR proposals (i.e. letters, item donation requests, etc.) and forward with suggestions to Senior Manager Community Relations
•Maintain inventory of products (signed & unsigned) for donation to numerous charitable organizations
•Draft letters and ship items for all signed item/product requests
•Maintain HFC donation database. Work closely with Finance Department (N.Y. & Montreal) to coordinate tax-receipts and donation correspondences (i.e. thank-you letters, memorial donation notifications, etc
•Coordinate league-wide initiatives with team CR Directors
•Coordinate on-line charitable auctions. Work with auction partner and other departments on day-to-day auction activities pre and post-event. (i.e. web page design, photography, descriptions, etc.)
•Provide day-to-day administrative support on League-wide youth hockey marketing platforms.
•Assist in the coordination and management of Youth Hockey/Fan Development Advisory Board and Hockey is for Everyone Advisory Board.
•Work with Auctions coordinator to execute Hockey is for Everyone on-line auction
•Generate reports to track successful results of cause marketing efforts
•Compile professional, accurate and comprehensive information for distribution to media, including releases, press kits and player community bios, etc.
•Work in conjunction with Department Managers and Vice President to plan, execute and provide on-site support for events
•Provide some administrative support, including the coordination of meeting schedules, department finance forms, calendar maintenance, invoices, travel arrangements, telephone coverage, faxing and filing
•Assist as needed with department projects

QUALIFICATIONS:

The qualified individual should have the ability to think creatively and strategically while working quickly and meeting deadlines. The ideal candidate should have strong written and oral communication skills with the ability to organize individual and multiple projects simultaneously while identifying and forming relationships with Member Clubs, HIFE Program Directors, Alumni and other key influencers.

The candidate should have excellent interpersonal skills; generating both enthusiasm and a professional demeanor while having a working knowledge of the sports industry and strong knowledge of the league and hockey.

The position requires a bachelor’s degree in Journalism, Communications, Business, Marketing or a related field with 1-2 years of PR and/or marketing experience, preferably with a public relations / entertainment agency or sports organization.

OTHER SKILLS: Word, Excel Powerpoint